Case Study Category: Publishing
AUSTRALIAN GEOGRAPHIC
Date / duration: 2004 – 2009 Overview / challenge: Each year a large portion of Australian Geographic’s budget was spent on acquiring new customers, but at the end of each year approximately 80% of these new customers were not renewing … Continue reading
Posted in Publishing |SUPERLIVING.COM.AU / ASPERMONT LTD
Date / duration: 2007 – 2008 Overview / challenge: Aspermont is Australia’s largest resource industry media group. They specialise in business-to-business communications in the resource and construction industries. In 2007, they launched an online business-to-consumer publication called SuperLiving and needed … Continue reading
Posted in Publishing |