Case Study Category: Wine
TAHBILK
Date / duration: 2009 – current Overview / challenge: Tahbilk is one of the oldest family-owned wineries in Australia. They have a successful wine club program with member numbers growing year-on-year. In 2010 they are celebrating their 150th anniversary, so … Continue reading
Posted in WineMcWILLIAMS, MOUNT PLEASANT
Date / duration: 1997 Overview / challenge: McWilliams Mount Pleasant Winery in the Hunter Valley attracts significant visitor numbers every year. Many purchase and join the member program but then never purchase directly from the quarterly newsletter. Rocket Science was … Continue reading
Posted in WineBROWN HILL ESTATE
Date / duration: 2006 – current Overview / challenge : Brown Hill Estate is a small boutique premium wine producer in Margaret River (Western Australia). They have a direct communication program whereby customers are sent their newsletter, every quarter. As … Continue reading
Posted in WineHUNTINGTON ESTATE
Date / duration: 2007 – current Overview / challenge: Huntington Estate is a small Mudgee boutique winery with a loyal following. They have been selling wine directly to their customers since 1969. Tim Stevens purchased the winery in 2005 and … Continue reading
Posted in Wine