Serious Business

The Loyalty Effect

By Frederick F Reichheld

Loyalty is by no means dead. In fact the principles of loyalty …are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion. The business world seems to have given up on loyalty: many major corporations now lose – and have to replace – half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld’s national bestseller “The Loyalty Effect” shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty – and takes you through the numbers to prove it. His startling conclusion: even a small improvement in customer retention can double your company profits.

http://www.dymocks.com.au/ProductDetails/ProductDetail.aspx?R=9781578516872

 

My Life in Advertising & Scientific Advertising

Two works by Claude C. Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

http://www.dymocks.com.au/ProductDetails/ProductDetail.aspx?R=9780844231013

Fun Business

Syrup A Novel

By Maxx Barry

Scat is young, confused, and underemployed with dreams of being rich, shallow, and
famous. So when he comes up with a million-dollar marketing idea for a hot new brand of cola, he’s sure he’s found his ticket to the Los Angeles fast lane.

http://www.dymocks.com.au/ProductDetails/ProductDetail.aspx?R=9781921215797

*Overviews of each book are taken from the Dymocks Online website

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