NSW State Manager – Mazda
The support and guidance Mazda received from Rocket Science allowed Mazda to successfully grow our Major sponsorship with Sydney Thunder. Rocket Science was able to understand the needs of all stakeholders and deliver measurable results.
NSW State Manager – Mazda
Mel was absolutely fantastic to work with, leading the “Sydney Thunder Festival presented by Mazda” sponsorship project. Her analytical and precise approach ensured that Mazda leveraged the Thunder partnership extremely effectively and efficiently. On a personal note Mel is great to collaborate with, she is energetic, enthusiastic and ensures no stone is left unturned in the pursuit of the best campaign results.
Partnerships Manager – Sydney Thunder
Mel’s most important contribution to our team objectives was the effort she made establishing the strategy for our pre-launch of New Range Rover. I have no doubt that without Melanie driving the New Range Rover pre-launch strategy, Land Rover would not have reached and exceeded our pre-launch sales targets. The results were recognised at a global level.
Marketing Director – Land Rover Australia
We recently engaged Mel on a specific business initiative and she did such a great job we quickly got her across other areas of our business. Mel has the experience and personality to work alongside senior leaders in the business on complex business challenges and then create a strategic marketing plan to deliver. This included practical communications within a roadmap of our customer lifecycle that was backed up with detailed, sound financial forecasts. We'd work with Mel again in a heart beat.
Head of Marketing
As the only marketer in my small organisation I need an agency that is on the ball, multi talented and cost effective. Mel is invaluable for her strategic viewpoint and when it comes to implementation, for her attention to detail. Rocket Science offers no bullshit, just simple, compelling and cost-effective marketing strategy and programs.
Marketing Manager – Opdicom
Melanie stands out as one of the most creative people we’ve had in the marketing department during my 11 years at Cellarmasters. So many young marketers are content to simply manage their businesses. Melanie led hers; she drove it. She was consistently innovative. She would come up with something new, then test it to see if it would work. Many of the others looked to her for ideas.
Creative Director – Cellarmasters
This campaign received the most frenzied response rate in the history of Mount Pleasant.
Sales and Promotions Manager – McWilliams Mount Pleasant Winery
Congratulations on the preparation and presentation of such a comprehensive, quality marketing audit and strategy document.
CEO – Tahbilk Wines
Rocket Science has been central in revolutionising Huntington Estate. Mels’ knowledge and commitment on the direct-to-market model is second to none leading to a coherent marketing strategy, better organisation and, most importantly, increased sales. Mel brings a bad name to other marketing consultants; not only does she know where to find the nuts and bolts and how to assemble them, she will even get in & use the spanner herself.
Owner/Winemaker – Huntington Estate
The I.P. of a successful direct marketing venture lies in the collection, analysis and management of the marketing data. Knowledge of industry standards and the intelligent construction and management of K.P.I.’s are the essence of profit. Melanie Johnstone has a clear understanding of these principals and the ability to analyse and construct scenarios based on propensity modelling of the data. Her knowledge of database marketing and her numeracy make her an exceptional analyst and manager. I have no hesitation, having worked closely with her on due diligence, in recommending her as an advisor or consultant.
2011. Ian Kennedy OAM, Strategist, ADMA Direct Marketer of the Year
Inductee into the Australian Direct Marketing Hall of Fame
Mel has completely embraced our brand enabling us to attract new customers that are better tuned in to our product offer, meanwhile beating all targets and reducing the acquisition costs by 30%.
Managing Director – Australian Geographic
Rocket Science helped SuperLiving get to the next stage of our growth post the June 2007 launch. Mel worked with us to increase our database significantly in a brief time frame. She quickly understood our business and all those involved and helped deliver great results. She got passionately involved; it’s was like having another member in the team. Her attention to detail was excellent. Working with Rocket Science was well worth our investment.
Publisher – SuperLiving.com.au
Mel doesn’t just know database marketing, she breaths and thrives on it…an excellent strategic thinker who is able to focus clearly on developing sound, well thought out direct marketing strategies. She has an enviable mix of being able to think creatively whilst also being extremely numerate…
Managing Director – MercerBell
Melanie and a very rare mix of creative excellence, entrepreneurial and business management expertise that has seen her achieve industry awards and develop a highly successful business. If you are seeking outstanding value and future success leveraging her skills is a very smart move...
Director, Marketing & Business Partnerships – Aegon Direct Marketing Services Australia
Mel has been fantastic to work with during our recent launch of a new product range. She was extremely approachable at any time and kept us informed daily on the campaigns progress. She adapted extremely well to the constant change of direction that is part of a typical new product launch and was always on top of the allocated work with 100% on-time delivery. The results exceeded our expectations.
Marketing Manager – Pre Paid Services