Testimonials

The support and guidance Mazda received from Rocket Science allowed Mazda to successfully grow our Major sponsorship with Sydney Thunder. Rocket Science was able to understand the needs of all stakeholders and deliver measurable results.

Daniel Morris
NSW State Manager – Mazda

Mel was absolutely fantastic to work with, leading the “Sydney Thunder Festival presented by Mazda” sponsorship project. Her analytical and precise approach ensured that Mazda leveraged the Thunder partnership extremely effectively and efficiently. On a personal note Mel is great to collaborate with, she is energetic, enthusiastic and ensures no stone is left unturned in the pursuit of the best campaign results.

Vicky Tyas
Partnerships Manager – Sydney Thunder

Mel’s most important contribution to our team objectives was the effort she made establishing the strategy for our pre-launch of New Range Rover. I have no doubt that without Melanie driving the New Range Rover pre-launch strategy, Land Rover would not have reached and exceeded our pre-launch sales targets. The results were recognised at a global level.

Krista Mulhall
Marketing Director – Land Rover Australia

We recently engaged Mel on a specific business initiative and she did such a great job we quickly got her across other areas of our business. Mel has the experience and personality to work alongside senior leaders in the business on complex business challenges and then create a strategic marketing plan to deliver. This included practical communications within a roadmap of our customer lifecycle that was backed up with detailed, sound financial forecasts. We'd work with Mel again in a heart beat.

Loane Avenell
Head of Marketing
ALI Group

As the only marketer in my small organisation I need an agency that is on the ball, multi talented and cost effective. Mel is invaluable for her strategic viewpoint and when it comes to implementation, for her attention to detail. Rocket Science offers no bullshit, just simple, compelling and cost-effective marketing strategy and programs.

Brett Marcombe
Marketing Manager – Opdicom

Melanie stands out as one of the most creative people we’ve had in the marketing department during my 11 years at Cellarmasters. So many young marketers are content to simply manage their businesses. Melanie led hers; she drove it. She was consistently innovative. She would come up with something new, then test it to see if it would work. Many of the others looked to her for ideas.

John Hancock
Creative Director – Cellarmasters

This campaign received the most frenzied response rate in the history of Mount Pleasant.

Greg West
Sales and Promotions Manager – McWilliams Mount Pleasant Winery

Congratulations on the preparation and presentation of such a comprehensive, quality marketing audit and strategy document.

Alister Purbrick
CEO – Tahbilk Wines

Rocket Science has been central in revolutionising Huntington Estate. Mels’ knowledge and commitment on the direct-to-market model is second to none leading to a coherent marketing strategy, better organisation and, most importantly, increased sales. Mel brings a bad name to other marketing consultants; not only does she know where to find the nuts and bolts and how to assemble them, she will even get in & use the spanner herself.

Tim Stevens
Owner/Winemaker – Huntington Estate

The I.P. of a successful direct marketing venture lies in the collection, analysis and management of the marketing data. Knowledge of industry standards and the intelligent construction and management of K.P.I.’s are the essence of profit. Melanie Johnstone has a clear understanding of these principals and the ability to analyse and construct scenarios based on propensity modelling of the data. Her knowledge of database marketing and her numeracy make her an exceptional analyst and manager. I have no hesitation, having worked closely with her on due diligence, in recommending her as an advisor or consultant.

2011. Ian Kennedy OAM, Strategist, ADMA Direct Marketer of the Year
Inductee into the Australian Direct Marketing Hall of Fame

Mel has completely embraced our brand enabling us to attract new customers that are better tuned in to our product offer, meanwhile beating all targets and reducing the acquisition costs by 30%.

Rory Scott
Managing Director – Australian Geographic

Rocket Science helped SuperLiving get to the next stage of our growth post the June 2007 launch. Mel worked with us to increase our database significantly in a brief time frame. She quickly understood our business and all those involved and helped deliver great results. She got passionately involved; it’s was like having another member in the team. Her attention to detail was excellent. Working with Rocket Science was well worth our investment.

Paula Rogers
Publisher – SuperLiving.com.au

Mel doesn’t just know database marketing, she breaths and thrives on it…an excellent strategic thinker who is able to focus clearly on developing sound, well thought out direct marketing strategies. She has an enviable mix of being able to think creatively whilst also being extremely numerate…

Nick Mercer
Managing Director – MercerBell

Melanie and a very rare mix of creative excellence, entrepreneurial and business management expertise that has seen her achieve industry awards and develop a highly successful business. If you are seeking outstanding value and future success leveraging her skills is a very smart move...

Forbes Pratt
Director, Marketing & Business Partnerships – Aegon Direct Marketing Services Australia

Mel has been fantastic to work with during our recent launch of a new product range. She was extremely approachable at any time and kept us informed daily on the campaigns progress. She adapted extremely well to the constant change of direction that is part of a typical new product launch and was always on top of the allocated work with 100% on-time delivery. The results exceeded our expectations.

Shai Luft
Marketing Manager – Pre Paid Services