Testimonials and References

Here’s some references from some of my happy clients and colleagues:

“The I.P. of a successful direct marketing venture lies in the collection, analysis and management of the marketing data. Knowledge of industry standards and the intelligent construction and management of K.P.I.’s are the essence of profit. Melanie Johnstone has a clear understanding of these principals and the ability to analyse and construct scenarios based on propensity modelling of the data. Her knowledge of database marketing and her numeracy make her an exceptional analyst and manager. I have no hesitation, having worked closely with her on due diligence, in recommending her as an advisor or consultant.”

2011. Ian Kennedy OAM, Strategist, ADMA Direct Marketer of the Year, Inductee into the Australian Direct Marketing Hall of Fame.

“Rocket Science has been central in revolutionising Huntington Estate. Mels’ knowledge and commitment on the direct-to-market model is second to none leading to a coherent marketing strategy, better organisation and, most importantly, increased sales. Mel brings a bad name to other marketing consultants; not only does she know where to find the nuts and bolts and how to assemble them, she will even get in & use the spanner herself.”

Tim Stevens
Owner/Winemaker – Huntington Estate

“Mel’s most important contribution to our team objectives was the effort she made establishing the strategy for our pre-launch of New Range Rover. I have no doubt that without Melanie driving the New Range Rover pre-launch strategy, Land Rover would not have reached and exceeded our pre-launch sales targets. The results were recognised at a global level.”

Krista Mulhall
Marketing Director – Land Rover Australia

“Mel has completely embraced our brand enabling us to attract new customers that are better tuned in to our product offer, meanwhile beating all targets and reducing the acquisition costs by 30%.”

Rory Scott
Managing Director – Australian Geographic

“Melanie stands out as one of the most creative people we’ve had in the marketing department during my 11 years at Cellarmasters. So many young marketers are content to simply manage their businesses. Melanie led hers; she drove it. She was consistently innovative. She would come up with something new, then test it to see if it would work. Many of the others looked to her for ideas.”

John Hancock
Creative Director – Cellarmasters

“Rocket Science helped SuperLiving get to the next stage of our growth post the June 2007 launch. Mel worked with us to increase our database significantly in a brief time frame. She quickly understood our business and all those involved and helped deliver great results. She got passionately involved; it’s was like having another member in the team. Her attention to detail was excellent. Working with Rocket Science was well worth our investment.”

Paula Rogers
Publisher – SuperLiving.com.au

“Mel doesn’t just know database marketing, she breaths and thrives on it…an excellent strategic thinker who is able to focus clearly on developing sound, well thought out direct marketing strategies. She has an enviable mix of being able to think creatively whilst also being extremely numerate…”

Nick Mercer
Managing Director – MercerBell

“Congratulations on the preparation and presentation of such a comprehensive, quality marketing audit and strategy document.”

Alister Purbrick
CEO – Tahbilk Wines

“This campaign received the most frenzied response rate in the history of Mount Pleasant.”

Greg West
Sales and Promotions Manager – McWilliams Mount Pleasant Winery

“Melanie’s natural enthusiam and intelligence ensures all marketing strategies and initiatives are given there optimum chance of meeting or surpassing the objectives.”

Joel Nicholson
Managing Director – Marketsoft Pty Ltd

 

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