Direct Marketing Expertise:
Mel Johnstone - Director
Rocket Science was launched in 2002 to help businesses to:
- Achieve incremental profit by providing experienced and affordable marketing support that delivers measurable results
- Use tried and proven direct marketing techniques to improve the relevance and timeliness of their communications and therefore engage customers at a deeper level for longer.
I have gained my direct marketing strategic, analytical and project management skills working with some of the most successful businesses in the country.
Brief history of my experience to date:
- From 1994-1998, I was employed at Cellarmaster Wines. Over a 5 year stint, I had roles that included telemarketing, customer service, wine club assistant and then finally the Cellarmaster Wine Club Manager where I was responsible for achieving forecast annual sales of $40 million by creating and implementing effective and cost-efficient acquisition, retention and reactivation programs.
- From 1998-2002, I was an Account Director at MercerBell where I drove and implemented successful strategies and campaigns for clients such as Apple Computers, Land Rover Australia, TD Waterhouse, The Smith Family and Lion Nathan.
- Since launching Rocket Science in 2002 I have created and implemented strategies and campaigns for both big and small companies, some of which include Australian NaturalCare Products, Australian Geographic, Coca Cola, Virgin Mobile, McWilliams Wines, EMI, Citrix Online and ACP as well as with a few smaller family-owned wineries such as Brown Hill Estate, Huntington Estate and Tahbilk.
In 2002, I was awarded the Australian ADMA Young Direct Marketer of the Year.
View detailed Resume for Melanie Johnstone
Media Links:
Direct Marketers Honoured – B+T Weekly- Dec 02
Meet DMs Latest Mover and Shaker – Aust Post Priority – May 02
DM Industry Honours Individual Excellence – ADMA Update – Dec 02
Opinion – Marketing Magazine – March 03
Opinion – Marketing Magazine – Feb 03
Mel Rocketing to Success – ADMA Update – Feb 03
Renaisance time for Direct Mail – Aust Post Priority – Jun 05