Direct Marketing Strategies and Services:
Rocket Science has extensive experience helping all sized businesses, across all types of industries to improve the effectiveness of their direct marketing activities.
This is achieved by taking a scientific approach. Roles and responsibilities generally fall into some or all of the four major areas outlined below.
Direct Marketing Audit
This involves conducting an in-depth review and assessment of your existing direct marketing program. The purpose of the audit is to identify current strengths and weaknesses as well as to identify where the greatest opportunities lie. As part of this process you will learn how to apply tried and proven techniques that can make a big difference to the effectiveness of your direct marketing communications, without significantly increasing your costs. It is designed to help all parties involved to be on the same page by reflecting on what has occurred to date and to agree on the direction and priorities for the future. Feedback from clients is that this process is invaluable as it provides them with a fresh perspective and prioritises each of the opportunities within a detailed action plan.
Direct Marketing Strategies
Following the direct marketing audit, detailed strategies and tactical campaigns are designed to achieve specific objectives. Generally strategies include a series of tests to help you to gain a deeper understanding of what works to particular audience segments.
All strategies are supported with sound financial forecasting models that help to set measurable targets at acceptable costs.
Campaign Implementation
Following the strategic development, Rocket Science can assist you to create and implement your direct marketing campaigns. This may involve:
- Helping you to identify and manage internal and/or external data sources
- Identifying and negotiating with relevant business alliances that could add value to your campaign
- Sourcing, briefing and managing the required creative, production and distribution partners
Campaign Tracking and Post Campaign Analysis
Where possible, all campaigns are tracked by response and sales by segment along with any other relevant criteria. Rocket Science has extensive experience in helping clients who haven’t traditionally measured campaigns to incorporate some tracking techniques into the campaign creative, database and reporting methodology.
Following the campaign thorough post-analysis is conducted to compare actual results against set forecasts and to identify key insights and recommendations for future direct marketing campaigns.