B2B Marketing Strategies with Commercial Punch

Rocket Science Strategic Services is a modern alternative to a traditional advertising agency, providing you with a trusted marketing partner from strategy to execution and beyond.

B2B Marketing Strategies  

Commercial Modelling

Executive Guidance

High performance B2B marketing for the technology sector

Versatility  

Mel Johnstone is the founder of Rocket Science Strategic Services and offers a uniquely versatile approach.

Her expertise spans executive-level planning, B2B marketing strategies, commercial forecast and results modelling through to project management and support. Her specialty is in synthesizing the complex to bring clarity to projects and to those she works with.

Mel can slot in as a trusted extension of your B2B marketing and/or executive team, folding four or five traditional agency roles into one. This gives you a single point-of-contact from B2B marketing strategies to in-market program execution, through to ongoing analysis and optimisation. Her clients refer to her as a unicorn.

More background →

Connections

With 70% of Australian business leaders now citing crippling labour shortages as their #1 challenge1, it’s important to have the means to tap into a wider pool of marketing talent otherwise you risk unrealised revenue opportunities.

With over 25 years in the industry, Mel has long standing relationships with the industry’s best and brightest. Rocket Science provides one front door to all your B2B marketing needs including copywriting, design, video production, web development, SEO, media, research and everything in-between. 

3 reasons to consider an outsourced marketing director →

Efficiency

Mel works closely with you to map out all aspects of your  marketing programs including in-depth B2B marketing strategies, commercial outcomes, content deliverables, channel planning, budgets and timings. She also hand-picks experienced individuals and/or boutique agencies, to form your senior agile project team.

This approach is very time and cost efficient as everyone has clear roles and a clear set of deliverables that they are fully accountable for.

It also means you only pay for resources that you need and use, and that contribute value to your project.

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Results 

Gartner’s ChallengerTM sales research conducted over the last decade, found that teaching prospective customers something new and surprising about their own business is the most statistically significant driver in winning B2B deals (but sellers are currently falling 52% short of buyer expectations). Teaching can be crafted in such a way that sparks interest, drives engagement and leads prospective buyers to your products and services at the right time.

Mel has turned this best practice sales approach into a practical marketing methodology that has proven to deliver significant commercial outcomes across literally hundreds of B2B tech distributers, vendors, partners and independent ISVs in Australia and internationally.

Why shift from selling to teaching → 

4 tried and proven steps to simplifying complexity and delivering ROI

1 →

Gather & Learn

Gain a clear understanding of issues through workshops, interviews, data analysis, audits & research.

2 →

Create & Plan

Analyse findings and simplify complexity with insight-led B2B marketing strategies, programs and tactics.

3 →

Do the Numbers

Create robust financial forecast models, that set commercial benchmarks.

4 →

Continually Optimise

Leverage insights to grow customer engagement and accelerate value over time.

Experience creating B2B marketing strategies and programs for the following clients.