Mel and the Rocket Science team have been pivotal in augmenting and elevating our go-to-market strategy. From helping us clearly define and differentiate our value proposition to guiding how we show up in a compelling and authentic way, their strategic input has been invaluable. They've worked closely with our team, not just as consultants, but as true collaborators—leading the charge on key initiatives, challenging our thinking, and providing clarity in a complex and competitive market. Their agility, creativity, and deep understanding of our space have made them an indispensable extension of our team.
- Sarah LoitertonGeneral Manaager - Microsoft Cloud at Dicker Data
Mel and the Rocket Science team have been pivotal in augmenting and elevating our go-to-market strategy. From helping us clearly define and differentiate our value proposition to guiding how we show up in a compelling and authentic way, their strategic input has been invaluable. They've worked closely with our team, not just as consultants, but as true collaborators—leading the charge on key initiatives, challenging our thinking, and providing clarity in a complex and competitive market. Their agility, creativity, and deep understanding of our space have made them an indispensable extension of our team.
- Paul RandazzoMicrosoft Cloud Business Manager at Dicker Data
Rocket Science helped us develop a narrative and creative direction that helps Dicker Data stand out in a highly cluttered market. It adds a human element and captures the essence of how we support our partners to build a profitable Microsoft business. Our tagline, ‘We Make Microsoft Work for You’, has become a platform we can use across the business in our sales, operations and marketing efforts. The feedback from Microsoft and partners has been overwhelmingly positive and we’ve seen an increase in partners’ interest in exploring a relationship with Dicker Data.
- Sonya AboudarghamSenior Marketing Manager - Microsoft | Dicker Data
I had the pleasure of working with Mel and the Rocket Science team as we developed our go-to-market strategy for our CPaaS platform. Their expertise in product architecture and overall strategy was invaluable to our success. Mel's engagement throughout the process was exceptional. She consistently brought fresh ideas and approaches to the table, ensuring we were exploring every avenue for growth. The quality of their deliverables was consistently high, and they were always willing to go the extra mile to ensure we were satisfied with the results. Thanks to Mel and Rocket Science, we now have a clear, actionable roadmap. I wouldn't hesitate to recommend Mel and the Rocket Science team to any company looking to refine their product strategy and accelerate their go-to-market efforts.
- Andy TybellChief of Products and Partnerships - Uniti Group
Mel Johnstone was engaged by Metallurgical Systems to create and execute a marketing strategy. In a short timeframe, Mel had researched and defined our industries challenges and created a customer-centric communications plan to inform our industry how Metallurgical Systems products and services helps to solve these challenges. Mel worked with our team of subject matter experts to develop the best-in-class marketing content and customer experience to showcase the expertise, knowledge and proven success of Metallurgical Systems. It has been an absolute pleasure working with Mel - her professionalism, perfectionism and knowledge of B2B marketing is second to none.
- John VagenasManaging Director, Metallurgical Systems
With over 30 years of experience solving complex marketing and executive challenges, Mel Johnstone has established herself as a leading strategist in the B2B technology sector.
Deep B2B Tech Expertise
For the past decade, Mel has been exclusively focused on supporting technology B2B clients, working with industry leaders including AWS, Microsoft, IBM, HP, Vocus, Dicker Data, NEXTGEN, and Brennan IT, among many others. This specialisation has given her unparalleled insight into the unique challenges and opportunities across the IT ecosystem.
Building Something Different
Mel founded Rocket Science in 2002 with a clear vision: to provide clients with a highly experienced, flexible, and strategic alternative to traditional advertising agencies and large consultancies. Her goal then remains unchanged today—to serve as a seamless extension of her clients’ teams, delivering strategies grounded in customer insight, supported by sound financial modelling, and brought to life through compelling creative content that drives long-term, measurable commercial value.
Creative Excellence
Over two decades, Mel has built up a team of industry leaders—each an experienced specialist in their field. Together, the Rocket Science team delivers comprehensive marketing services spanning strategy and commercial modelling, copywriting, design, web development, video and digital production, and project management. Our proven team has consistently delivered exceptional outcomes across the entire IT ecosystem: distributors, vendors, channel partners, and independent solution providers.
Recognition and Mentorship
Mel’s industry leadership has been recognised through her selection as a Finalist for B&T Marketer of the Year and Strategy categories. She was also awarded the ADMA Australian Young Direct Marketer of the Year in 2002. Beyond her client work, Mel has contributed to industry education through webinars to channel partners, by teaching the ADMA Data Driven Marketing course and she continues to mentor emerging talent in the field.
Beyond Business
When she’s not crafting marketing strategies, Mel enjoys staying active, playing the ukulele, singing in her local choir, and exploring the stunning south coast of NSW where she calls home.
