
Mel and the team have been exceptional partners from day one. They quickly understood our business and complex market, distilling it into clear, compelling positioning and messaging that truly resonated. They moved at an incredibly fast pace while maintaining strong commercial strategy and high-quality execution, delivering a full suite of GTM assets. Proactive, thoughtful and deeply capable, they operate as a true extension of the team. The real deal and a trusted partner I’d confidently recommend.
- Greta MenziesCEO, My Databoss
Mel and the Rocket Science team have been pivotal in augmenting and elevating our go-to-market strategy. From helping us clearly define and differentiate our value proposition to guiding how we show up in a compelling and authentic way, their strategic input has been invaluable. They've worked closely with our team, not just as consultants, but as true collaborators—leading the charge on key initiatives, challenging our thinking, and providing clarity in a complex and competitive market. Their agility, creativity, and deep understanding of our space have made them an indispensable extension of our team.
- Sarah LoitertonGeneral Manaager - Microsoft Cloud at Dicker Data
Mel just get's it and more importantly, get's it done! Her knowledge and experience is second to none, her strategic planning and leadership is thorough, realistic and delivers! Working with Mel, she was part of the team not just another agency. She built strong and influential relationships across our wider business and team that deeply valued and appreciated her approach and work. Mel's drive and enthusiasm for her clients success and deep knowledge and experience within the IT Channel is unique as is her ability to build deep commercially centered, results driven relationships with her clients.
- James BrightICT Marketing Strategist & Leader at NEXTGEN
Rocket Science helped us develop a narrative and creative direction that helps Dicker Data stand out in a highly cluttered market. It adds a human element and captures the essence of how we support our partners to build a profitable Microsoft business. Our tagline, ‘We Make Microsoft Work for You’, has become a platform we can use across the business in our sales, operations and marketing efforts. The feedback from Microsoft and partners has been overwhelmingly positive and we’ve seen an increase in partners’ interest in exploring a relationship with Dicker Data.
- Sonya AboudarghamSenior Marketing Manager - Microsoft | Dicker Data
I had the pleasure of working with Mel and the Rocket Science team as we developed our go-to-market strategy for our CPaaS platform. Their expertise in product architecture and overall strategy was invaluable to our success. Mel's engagement throughout the process was exceptional. She consistently brought fresh ideas and approaches to the table, ensuring we were exploring every avenue for growth. The quality of their deliverables was consistently high, and they were always willing to go the extra mile to ensure we were satisfied with the results. Thanks to Mel and Rocket Science, we now have a clear, actionable roadmap. I wouldn't hesitate to recommend Mel and the Rocket Science team to any company looking to refine their product strategy and accelerate their go-to-market efforts.
- Andy TybellChief of Products and Partnerships - Uniti Group
Working with Mel and the Rocket Science team was a strategic and productive engagement for Truis. Their support in shaping Dicker Data’s Microsoft value proposition and developing our partner case study was both thoughtful and commercially astute. They brought a structured, collaborative approach that balanced strategic insight with creative execution. They worked closely with us to understand our goals and guided the process effectively. From initial briefing through to final delivery, they represented our voice authentically while aligning with Dicker Data’s Microsoft strategy. Mel’s ability to distil complex input into a clear, compelling narrative was particularly valuable.
- Ian NearhosGeneral Manager, Strategy and Finance at Truis

















