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Our customers often know where they want to go, but not how to get there...
B2B tech marketing that boosts the bottom line
Why not marketing is not an option
After working with hundreds of MSPs over the past decade, we know how busy you are—constantly adapting to new technologies, operations, and vendors. With limited time and resources, marketing often takes a back seat.
This guide helps ANZ MSPs understand: Why marketing matters, what’s important and how to market effectively without draining your internal resources
Versatility
At Rocket Science we offer one front door to all your B2B marketing needs from executive-level planning, B2B marketing strategies and commercial modelling through to full creative execution and delivery in market. We synthesize the complex to bring clarity to support the people and the businesses we work with.
We can slot in as a trusted extension of your marketing and/or executive team; our experience backed by our highly efficient and proven processes, means that you don’t pay for layers of hierarchy that don’t add value to the outcomes you are striving to achieve.
Connections
With 77% of Australian business leaders now citing crippling labour shortages as their #1 challenge1, it’s important to have the means to tap into a wider pool of marketing talent otherwise you risk unrealised revenue opportunities.
With over 30 years in the industry, Founder and Strategy Director Mel Johnstone has long standing relationships with the industry’s best and brightest. This is a massive differentiator and competitive advantage when it comes to delivering strategic and impactful communications that optimise engagement and commercial return.
Efficiency
We provide you with a dedicated and senior agile project team who provide support across all aspects of your marketing programs including in-depth B2B marketing strategies, commercial modelling, content deliverables, channel planning, budgets and timings.
This approach is very time and cost efficient as our senior team are fully accountable for their deliverables.
This also means you only pay for resources that you need and use, with full flexibility to switch services on and off as required.
Results
Gartner’s ChallengerTM sales research conducted over the last decade, found that teaching prospective customers something new and surprising about their own business is the most statistically significant driver in winning B2B deals (but sellers are currently falling 52% short of buyer expectations). Teaching can be crafted in such a way that sparks interest, drives engagement and leads prospective buyers to your products and services at the right time.
Mel has turned this best practice sales approach into a practical marketing methodology that has proven to deliver significant commercial outcomes across literally hundreds of B2B tech distributors, vendors, partners and independent ISVs in Australia and internationally.
4 tried and proven steps to simplifying complexity and delivering ROI
1 →
Gather & Learn
Gain a clear understanding of issues through workshops, interviews, data analysis, audits & research.
2 →
Create & Plan
Analyse findings and simplify complexity with insight-led B2B marketing strategies, programs and tactics.
3 →
Do the Numbers
Create robust financial forecast models, that set commercial benchmarks.
4 →
Continually Optimise
Leverage insights to grow customer engagement and accelerate value over time.
Clients we have worked alongside
