Commercial Modelling

PROCESS
1-2 Weeks​

Use recommendations ​
from the plan to formulate​

Confirm inputs: Avg revenue, ​
margins, conversion rates​

Adjust / refine​

Agree / lock in targets​

Track against forecasts​

Reforecast as needed​

We back our strategies with numbers by creating robust financial forecasts that set commercial benchmarks including return on marketing investment expectations (ROMI).

Our comprehensive Excel models are crafted to reflect your program objectives and deliverables – whether it’s a short-term lead gen campaign or a multi-year program.

Each typically includes the following metrics, broken down by channel:

  • Reach
  • Leads
  • New customers (based on conversions provided)
  • Revenue $
  • Margin / contribution $
  • Costs (incl. all strategy, content and channel costs)
  • Net contribution
  • Cost per lead (CPL)
  • Cost per acquisition (CPA)
View strategic work
Marketing Strategy
Full-Service Agency

CLIENTS WE HAVE WORKED ALONGSIDE