GTM solutions

Turn marketing into sales revenue

Marketing works harder when it’s directly connected to the sales motion.

Our go-to-market solutions build awareness, drive buyer engagement and generate qualified leads, then arm sales with the insights and tools to progress and win the opportunity. We can even run sales support for you.

Choose from four solutions, with flexibility to mix and match.

STRATEGIC GTM PLANNING

Connect your marketing activity to commercial outcomes

+ DIGITAL ASSESSMENTS

Help buyers make informed decisions while generating qualified leads

+ GTM Accelerator

Reach and engage priority targets at scale

+ Sales Support

Progress and win opportunities with expert SDR outreach

STRATEGIC GTM PLANNING

Connect your marketing activity to commercial outcomes

Our plans are grounded in deep commercial insight and give you a clear roadmap of what, when and how to go to market, aligned with stakeholder needs and commercial priorities.

Our superpower is sifting through complex inputs and opportunities to craft a clear, easy-to-follow plan that’s built to deliver.

Every program includes a financial forecast model, with each channel broken down by reach, engagement, MQLs, SQLs and conversions through to revenue, net contribution, cost per lead (CPL) and cost per acquisition (CPA).

Mel and the Rocket Science team have been pivotal in augmenting and elevating our go-to-market strategy. From helping us clearly define and differentiate our value proposition to guiding how we show up in a compelling and authentic way, their strategic input has been invaluable.
- Sarah LoitertonGeneral Manager, Microsoft Cloud ANZ, Dicker Data
Mel has been instrumental in defining our USP and path to market to launch Vadacom in Australia with FitzroyIT. Her ability to quickly grasp the our AI Voice PBX solution benefits, determine the target audience and pathway to them was most impressive!
- Aaron RidgewayCEO, Vadacom
Mel and the team at Rocket Science went well and truly above and beyond to ensure our launch was a success. I have never worked with a more dedicated, passionate and capable team.
- Tamika SercombeGlobal Chief of Marketing & Strategy

Consultancy-grade digital assessments

Help buyers make informed decisions while generating qualified leads

Our digital assessments help your B2B tech customers and prospective buyers understand their own business challenges and priorities.

Each assessment guides them through the considerations that matter most in your solution area, whether that’s AI, cloud, security, data and governance or something else. It takes less than 7 minutes to complete using simple ‘strongly agree’ to ‘strongly disagree’ responses.

Respondents receive an instant, personalised executive report covering their strengths, capability gaps and key priorities, with practical recommendations on where to focus. Your sales team receives a copy at the same time, giving them unique insight to follow up quickly and talk through the findings.

The assessment platform is used and trusted by global B2B technology organisations including NVIDIA, HPe, NTT, Lenovo, TD SYNNEX, AWS, Google, Ingram Micro, Commvault, Exclusive Networks, Omnissa, Mimecast and Cisco.

GTM Accelerator

Reach and engage priority targets at scale

Building on your existing target list, or creating a new one against agreed criteria, our sophisticated GTM Accelerator capability identifies priority prospects and equips each salesperson with buyer context, tailored outreach messaging and a relevant assessment with a unique tracking link for every prospect.

Salespeople can see who completed the assessment and reach across their organisation, a strong signal of deeper engagement. GTM Accelerator supports individualised distributor-to-partner and partner-to-customer programs at scale, for existing and new relationships.

The platform is being piloted in EMEA and the Americas ahead of its ANZ launch, with early programs lifting closed deals by 18 times. It’s available now through Rocket Science as an extension to the stand-alone assessment offer.

SALES SUPPORT

Progress and win opportunities with expert SDR outreach

We support the end-to-end journey, from value proposition and strategy through to follow-up on the leads your campaigns generate. Experienced SDRs make the calls, qualify interest and book meetings for your sales team.

Combined with GTM Accelerator, SDR outreach also works as a powerful acquisition channel, engaging target accounts and new prospects. The digital assessments provide a natural hook for every conversation.