Mel and the Rocket Science team have been pivotal in augmenting and elevating our go-to-market strategy. From helping us clearly define and differentiate our value proposition to guiding how we show up in a compelling and authentic way, their strategic input has been invaluable. They've worked closely with our team, not just as consultants, but as true collaborators—leading the charge on key initiatives, challenging our thinking, and providing clarity in a complex and competitive market. Their agility, creativity, and deep understanding of our space have made them an indispensable extension of our team.
- Sarah LoitertonGeneral Manaager - Microsoft Cloud at Dicker Data
Mel and the Rocket Science team have been pivotal in augmenting and elevating our go-to-market strategy. From helping us clearly define and differentiate our value proposition to guiding how we show up in a compelling and authentic way, their strategic input has been invaluable. They've worked closely with our team, not just as consultants, but as true collaborators—leading the charge on key initiatives, challenging our thinking, and providing clarity in a complex and competitive market. Their agility, creativity, and deep understanding of our space have made them an indispensable extension of our team.
- Paul RandazzoMicrosoft Cloud Business Manager at Dicker Data
Rocket Science helped us develop a narrative and creative direction that helps Dicker Data stand out in a highly cluttered market. It adds a human element and captures the essence of how we support our partners to build a profitable Microsoft business. Our tagline, ‘We Make Microsoft Work for You’, has become a platform we can use across the business in our sales, operations and marketing efforts. The feedback from Microsoft and partners has been overwhelmingly positive and we’ve seen an increase in partners’ interest in exploring a relationship with Dicker Data.
- Sonya AboudarghamSenior Marketing Manager - Microsoft | Dicker Data
I had the pleasure of working with Mel and the Rocket Science team as we developed our go-to-market strategy for our CPaaS platform. Their expertise in product architecture and overall strategy was invaluable to our success. Mel's engagement throughout the process was exceptional. She consistently brought fresh ideas and approaches to the table, ensuring we were exploring every avenue for growth. The quality of their deliverables was consistently high, and they were always willing to go the extra mile to ensure we were satisfied with the results. Thanks to Mel and Rocket Science, we now have a clear, actionable roadmap. I wouldn't hesitate to recommend Mel and the Rocket Science team to any company looking to refine their product strategy and accelerate their go-to-market efforts.
- Andy TybellChief of Products and Partnerships - Uniti Group
Mel Johnstone was engaged by Metallurgical Systems to create and execute a marketing strategy. In a short timeframe, Mel had researched and defined our industries challenges and created a customer-centric communications plan to inform our industry how Metallurgical Systems products and services helps to solve these challenges. Mel worked with our team of subject matter experts to develop the best-in-class marketing content and customer experience to showcase the expertise, knowledge and proven success of Metallurgical Systems. It has been an absolute pleasure working with Mel - her professionalism, perfectionism and knowledge of B2B marketing is second to none.
- John VagenasManaging Director, Metallurgical Systems
Virtual Marketing Manager (FOR MSPs)
OUR PROCESS
Meet & greet
Agree engagement
Set up marketing plan
Workshop immediate priorities
Manage the roll out
of the quarterly plan
Agree investment
for agency projects
Brief agency
Need a marketing manager but can’t hire one? This service was born from a direct need, as we are frequently approached by MSPs seeking help due to their lack of an in-house marketing resource.
They need a specialist with hands-on skills and knowledge to plug into their team to help drive day-to-day marketing from concept to execution. So, we set about designing an on-demand solution.
MEET SOPHIA
Sofia is a marketing professional with over a decade of experience driving brand growth and delivering long-term value. For the last 8 years she has been 100% focused on tech B2B supporting leading brands including Microsoft, Palo Alto Networks, HP, Aruba, NetApp, Alcatel and more. Before joining Rocket Science, Sofia was the Senior Marketing Manager at Arrow for 3.5 years, and prior to that she was a marketing manager within an MSP, giving her direct experience with the challenges MSPs face. She now leads our Virtual Marketing Manager offering.
Typical roles:
- Understand the current and upcoming marketing activities and content required
- Provide a first point of contact for the senior team and others with marketing requirements
- Map all activities into a comprehensive marketing plan with robust processes
- Identify key priorities that can be effectively created / managed internally (keeps costs down)
- Brief creative projects into the broader Rocket Science team as needed
- Run weekly WIPs and manage internal approvals
- Provide vendor, partner and/or distributor support
- Help maximise access to eligible funds, rebates and benefits
Let’s chat about how our services could support your tech business.
Contact Mel on melj@rocketscience.com.au or sofia@rocketscience.com.au
