As a key distribution partner for AWS, NEXTGEN wanted to proactively drive awareness and engagement amongst NZ businesses of the $7.5 billion Cloud Region (data centre) in Auckland. The plan was to champion eight expert NEXTGEN AWS partners who could support NZ businesses to utilise onshore secure tools, services and infrastructure — boosting growth, innovation and the broader NZ economy.
We supported the project by crafting the overarching GTM proposition of ‘Together, let’s unlock the superpower of NZ local‘. From there we developed a separate value proposition and strategic narrative for each of the eight partners, mapped the website UX and built out all the assets to support the launch.
