Uniti Group Limited started rolling out their world-class fibre network nationally from July 2022 starting in South Brisbane. They needed a program to drive awareness and to encourage customers on other networks and 5G to make the switch to Opticomm. We created and rolled out a hyper-local campaign starting with ‘South Brissie’ with the intention of showing each area that Opticomm cared about them and making their internet experience better. This program overachieved targets with no churn.
