Peloton is a cyber security pureplay with a unique people-first approach. Peloton partners closely with their clients to educate and grow internal knowledge, and to help them build sustainable cyber security strategies based on context with full transparency around risks, costs and outcomes. This unique approach helps business leaders to strike the perfect balance between driving growth and managing cyber risk. Following an in-depth strategy where Rocket Science helped to articulate the market context, audience need and Peloton difference, we brought their differentiated narrative and offering to market. The following is a selection of the foundation content assets we created.