Tech Data

Tech Data One Percenters program, powered by IBM is a competition to find the top 1% of IT businesses that are solving complex problems and driving incredible change in business/society with IBM software solutions. The winner gets a swag of incredible prizes including $30k marketing funding and PR plus money-can’t-buy local and global networking and exposure opportunities. Off the back of the strategy, we went to market with a 5 month program that took interested parties on a journey from registering their interest and engaging in a series of leadership sessions through to the hybrid awards event (Nov 2022), where four finalists will get to pitch their solution to 6 high profile industry judges—and the 1% winner will be announced. Following is a selection of content that was created to take this program to market.